Billboards offer a powerful way to connect with audiences on the move, but timing is key to maximizing your campaign’s impact and budget. So, when is the ideal time to buy billboard advertising? The answer depends on your specific needs and flexibility.
If you require a particular billboard in a precise location to coincide with an inflexible event date, then advanced planning and purchase are essential. Securing your desired spot well in advance ensures availability and avoids the disappointment of missing out. However, if you have some flexibility regarding location and campaign start date, and can produce artwork within 4-5 days, then last-minute, distressed buying can be an optimal strategy.
Last-minute billboards, often available due to unsold inventory, can offer significant cost savings. This “distress” buying allows you to secure prime locations at discounted rates, stretching your advertising budget further. If you’re nimble in your marketing approach and can react quickly to available opportunities, taking advantage of these last-minute deals can be a smart move.
We are billboard advertising experts, ready to assist you at every stage. From strategic planning and billboard selection to last-minute media buying and artwork production, we handle it all. Our expertise allows you to capitalize on time-sensitive opportunities and leverage the cost savings associated with last-minute billboards. So, if your marketing strategy allows for flexibility, why not consider the advantages of distressed buying? Contact us today to explore how we can help you save money on billboard advertising and achieve your campaign goals.