One of the most notable recent campaigns is for Mobile Muster, a national mobile phone recycling program. The campaign, created by Enigma, features interactive “Phone Death Installations” inside Bus Shelter Advertising panels. These mechanical artworks dramatize common ways phones are damaged such as in a washing machine or on a dance floor to raise awareness and encourage recycling. The installations are strategically placed in contextually relevant locations, turning a simple wait at the Bus Stop Advertising into an engaging, educational moment for the public. This campaign is a great example of how advertisers are using creative innovation to bring static media to life and connect with audiences in a memorable way.
A New Campaign Brings Mechanical Art to Bus Stops
