Recent reports indicate that a standard digital billboard can cost anywhere from around $4,000 to over $50,000 per month, depending on the site. Premium “supersites” and those on major highways or in prime urban locations command the highest prices. For example, some large landmark sites can have lease rates of over $100,000 per 28-day period. In contrast, smaller static Billboards Advertising in less prominent locations can start from as low as $1,500 per month.
It’s important to remember that these costs are for media space rental. They do not include additional expenses like creative production, installation, and campaign management. The market continues to evolve, with programmatic buying offering more flexible and data-driven options for advertisers. This trend allows for more efficient budget allocation, helping brands of all sizes to navigate the diverse pricing landscape and find the right fit for their marketing objectives.