For businesses considering Out-of-Home advertising in Australia, the first question is always, “What does a billboard cost?” While there is no single answer—prices can range from $1,000 to over $65,000 per month—the latest industry news confirms that value is defined by one factor: Digital Out-of-Home
The Australian Out-of-Home advertising industry reported a substantial revenue lift in recent quarters, with Digital Billboards now accounting for over 76% of all media revenue. This trend confirms the market’s focus is on dynamic, flexible advertising that offers better value for money, even if the absolute price point is higher.
Static vs. Digital: Understanding the Cost Difference
The cost of a billboard campaign is primarily determined by its format and location (Sydney CBD supersites commanding the highest fees).
• Static Billboards (Traditional): These are typically the most cost-effective entry point, ranging from $1,900 to $25,000 per month depending on size and location. They offer 100% share of voice but lack dynamic content capabilities.
• Digital Billboards (DOOH): These generally sit at the higher end, from $4,000 to $50,000+ per month. However, this higher price delivers the biggest “discount” on your overall marketing spend.
The True Value of DOOH
Why pay more for digital? The growth of DOOH is driven by its ability to integrate with data and programmatic buying. This allows you to target specific audiences, display different messages based on the time of day or weather, and use the platform to double the ROI of your integrated digital campaigns.
The shift toward DOOH means that a smart, strategic investment in billboards today is less about buying real estate and more about purchasing high-impact, unskippable audience attention. For discountadvertising.com.au, this means prioritizing placements and formats that guarantee high traffic and strong data insights, ensuring your investment pays for itself many times over.