The latest news in Australian radio focuses on the shift toward programmatic digital audio for streaming and podcasts. This trend is a major win for Discount Advertising.
Instead of paying a flat rate for broad reach, programmatic buying uses data to ensure your ad only reaches your most valuable audience.
Though the initial Cost-Per-Thousand (CPM) may seem higher than traditional broadcast radio, the near-zero ad wastage leads to a significantly lower Cost-Per-Acquisition (CPA). Smart buyers are using this precision to achieve maximum ROI, making digital audio the most efficient tool for budget-conscious campaigns right now.