Traditional Radio advertising in Australia is experiencing resurgence amidst the digital landscape. The traditional radio advertising market is projected to reach US$885.19 million in 2025, with modest but steady growth of 0.78% annually through 2030.
What’s surprising? Digital audio is driving explosive growth. Q2 2025 data shows digital audio revenue surged 27.4% year-on-year to AU$28.7 million. Podcasts, streaming audio, and music platforms are reshaping how brands connect with listeners.
Market Dynamics
Commercial Radio reported AU$309.2 million in total Q2 revenue, with metro broadcast radio remaining stable at AU$177.1 million. Regional radio experienced modest softness, influenced by election-related advertising and category fluctuations.
Emerging Opportunities
Australia’s commercial broadcasters are innovating rapidly:
- CRA Audio ID: New targeting solution enabling smarter advertiser efficiency
- RadioApp Upgrades: Enhanced listener engagement through digital platforms
- Power of Audio” Campaign: National initiative highlighting audio’s effectiveness
Industry experts emphasize radio’s unique position: advertisers demand certainty, efficiency, and measurable returns. Audio delivers on all fronts—local targeting, affordable rates, and proven recall effectiveness.
With 16.54 million radio listeners projected by 2030 and average spending at AU$56.05 per listener annually, Radio advertising remains an accessible, effective channel for businesses reaching commuters, workers, and lifestyle audiences throughout their day.