Schools, TAFEs and training providers face intense competition, especially around enrolment seasons. Outdoor advertising offers a highly visible way to showcase your campus, values and key dates to local families. Billboards on routes used by parents—near sports grounds, shopping centres and major school corridors—keep your brand top of mind long before decision time.
For education clients, Discount Advertising typically recommends a mix of billboards and transit placements targeted around feeder suburbs. Messages can highlight open days, scholarship opportunities or specialist programs. Because many parents drive similar routes multiple times a week, repeated exposure builds familiarity and trust.
Digital billboards add extra flexibility, allowing you to change dates and creative between junior, middle and senior school campaigns without reprinting. Bus backs and shelters near key intersections close to your campus further reinforce visibility.
By buying strategically and tapping into discounted inventory, schools can achieve a strong presence in their catchment without overspending. The result is a professional, community-focused image that reassures parents their children will be joining a well-established, visible institution.