The cost of Billboard Advertising in Australia remains a significant topic for marketers, but there’s been no major change in pricing models over the last week. The price is not a fixed number and is highly dependent on several key factors.
Key Factors that Determine Cost:
• Location: The most crucial factor. A billboard on a major highway in a city like Sydney or Melbourne can cost a premium due to high traffic volume, while a smaller sign in a regional town will be significantly cheaper.
• Format: Digital billboards are more expensive than traditional static ones, but they offer flexibility and dynamic content.
• Size: Larger billboards, or “Supersites,” command a higher price.
• Duration: Campaigns are typically booked in four-week periods, with a minimum commitment of one month.
General Cost Estimates:
• Small Billboards (6x3m): $1,900 – $3,600 per month.
• Large Billboards: Can range from $8,000 to over $100,000 per month for prime locations.
• Digital Billboards: Costs can vary widely, from around $4,000 to over $50,000 per month.
These figures are for the rental of the space. They do not include additional costs for creative design, printing, and installation, which can add to the total campaign budget.