While the advertising landscape is constantly in flux, recent data from Commercial Radio & Audio (CRA) confirms that radio continues to be a dynamic and resilient channel in Australia. The latest figures show that total radio revenue remained stable in Q2 2025, a testament to its enduring appeal. This stability is particularly notable in the metro broadcast market, which is holding firm.
The true growth driver, however, is digital audio. Revenue from streaming and podcasting surged by 27.4% year-on-year. This upward trend highlights a key shift in consumer habits, with listeners increasingly engaging with audio content on demand. It shows that advertisers are wisely following their audiences by increasing investment in this space, especially for targeted and programmatic campaigns.
According to the latest “Infinite Dial Australia 2025” study, commercial radio remains a dominant force, reaching 15 million Australians weekly. It’s particularly powerful for reaching audiences on the go, as it’s still the top choice for in-car listening.
To capitalize on this momentum, the CRA is launching new initiatives like “CRA Audio ID,” a tool designed to streamline digital ad buying and provide more precise targeting. This move, along with their new “The Power of Audio” campaign, aims to provide advertisers with the tools and data they need to unlock the full potential of audio.
In a crowded media environment, Australian radio ads proves that it’s not just surviving, but evolving. By embracing technological innovation while maintaining its core strengths, it remains a crucial and effective part of any comprehensive marketing strategy.