The latest news on Train Advertising in Australia highlights two main trends: a growing emphasis on public health and the continued expansion of digital networks.
• Public Health Policies: Following a similar move in South Australia, the New South Wales government has banned gambling advertising on all public transport, including trains and at stations. This policy, which will be implemented over the next year, is part of a broader effort to reduce gambling harm. This follows South Australia’s ban on unhealthy food advertisements on its public transport network, signaling a wider movement to use advertising regulations to address public health issues.
• Digital Expansion: Major out-of-home media companies like JCDecaux and oOh!media are continuing to invest heavily in and expand their digital networks on trains and in stations. This includes adding new screens and upgrading existing ones to provide more dynamic and immersive advertising opportunities for brands. Recent reports from these companies emphasize the effectiveness of train advertising for reaching a captive audience of commuters with high-impact, targeted campaigns.
• Urban Reach: The urban focus of train advertising is a key selling point for brands. With commuter numbers on the rise, companies are promoting the reach and reliability of train networks to connect with a large, diverse audience. This includes not just the advertising on the trains themselves, but also the digital and static signage within train stations, which offer brands a chance to dominate key urban spaces.