The Australian Out of Home (OOH) advertising industry is experiencing remarkable growth and transformation in 2025, driven by advances in digital technology and expanding market opportunities. Recent figures from the Outdoor Media Association (OMA) reveal that the sector’s net media revenue jumped by 18% in the first half of 2025, reaching a robust $697 million. Digital Out of Home (DOOH) advertising now dominates the scene, accounting for more than three-quarters of total revenue, showcasing the growing preference for dynamic, data-driven, and interactive advertising formats.
Roadside Billboards Advertising remain a significant pillar, generating nearly $295 million in revenue during the period, while advertising on transport facilities like train stations and airports surged from $76.8 million to $104.4 million. Other outdoor advertising formats including bus shelters, benches, and retail environments also saw consistent growth. The OOH sector’s growth outpaces major traditional media channels, positioning it as the fastest growing advertising medium in Australia.
This digital momentum is complemented by a strategic focus on regional market expansion and sustainability. Increased investments in digital billboards, programmatic advertising, and eco-friendly solutions align with changing consumer behavior and advertiser expectations, making OOH advertising more targeted, measurable, and environmentally responsible. Partnerships with transport hubs and cultural venues further amplify reach, providing brands with better visibility and engagement.
Industry leaders express optimism for sustained growth, with projections estimating continued revenue increases driven by innovation and diversified advertising categories. As OOH advertising captures a greater share of marketing budgets, businesses are encouraged to harness this powerful channel to connect with audiences in real-world environments, delivering impactful branding that digital-only platforms can’t match.
Australia’s OOH sector is poised to keep evolving as a vital component of the Billboards Advertising landscape — dynamic, measurable, and attuned to the needs of modern consumers.