The Australian Out-of-Home (OOH) advertising sector continues its strong performance, with a number of key developments in the last week.
• Award Wins: The industry celebrated at the MFA Awards 2025. A campaign with a strong OOH component won the Grand Prix, and Carat Australia secured a substantial $250,000 outdoor campaign, a prize backed by the Outdoor Media Association (OMA).
• Creative Innovation: A new tourism campaign for Townsville North Queensland has been launched, which includes a significant outdoor advertising component. This campaign highlights the use of OOH to attract visitors and change perceptions of a destination.
• Digital Growth: The shift to digital continues. Companies like Gawk Outdoor are expanding their digital billboard networks into regional areas like Leeton, New South Wales. This strategy aims to provide local businesses with the same dynamic advertising capabilities previously reserved for major cities.
• Industry Body Activity: The OMA is actively promoting the value of OOH. A recent media release highlighted the industry’s strong revenue growth and its role in providing essential public infrastructure like bus shelters and public toilets, often funded by advertising.