The Digital Premium: Why Australian Audio Advertising Costs Are Splitting

Oct 23, 2025 | Media News

For advertisers focused on securing Discount Advertising, understanding the evolving price split in the Australian audio market is critical. While traditional broadcast radio remains stable and cost-effective for mass reach (especially during crucial drive-time...

Programmatic Yield Management: Why Australian Billboard Bid Floors Are Rising

Oct 23, 2025 | Media News

The conversation around Australian Billboard Advertising pricing has shifted from simply buying inventory to understanding the algorithmic strategies used by media owners to maximize yield. The latest trend confirms that dynamic bid floors within the Programmatic...

Beyond the Price Tag: Australia’s Billboards Transition to Cost-Per-Impression (CPM)

Oct 23, 2025 | Media News

For advertisers looking at Australian Billboard Advertising cost, the biggest news in the last week (and ongoing) is the acceleration of the industry’s shift away from buying static real estate and toward buying guaranteed audience impressions. This evolution,...

Billboard Cost Update: How Digital OOH’s Growth Defines Australian Pricing in Q4 2025

Oct 23, 2025 | Media News

For businesses considering Out-of-Home advertising in Australia, the first question is always, “What does a billboard cost?” While there is no single answer—prices can range from $1,000 to over $65,000 per month—the latest industry news confirms that value...

The Blockbuster Channel: Cinema Advertising’s $1 Billion Revival

Oct 23, 2025 | Media News

Cinema is officially back in the spotlight, confirming its status as one of Australia’s most exciting growth channels for advertisers. Recent market reports highlight that the Australian box office is firmly on track to exceed A$1 billion in revenue this year—a major...

In-Car Listening Drives Radio’s Resilience: Latest Audience Data Confirmed

Oct 23, 2025 | Media News

The latest GfK Survey 6, 2025 results released by Commercial Radio & Audio (CRA) deliver excellent news for advertisers: Australian commercial radio is stronger than ever. The total weekly commercial radio audience has grown to 12.4 million listeners, increasing...