Australia’s Bus Advertising: A Focus on Health and Urban Impact

Sep 23, 2025 | Media News

Recent news in the Australian bus advertising sector has been marked by a key development in public health policy, while also highlighting the continued evolution of the medium. • South Australia’s Junk Food Ban: The most significant news is the implementation...

Australia’s Out-of-Home Advertising Sector: A Snapshot of Recent Activity

Sep 23, 2025 | Media News

The Australian out-of-home (OOH) advertising industry, which includes billboards, continues its strong performance, with a notable focus on digital expansion. Recent news highlights a few key trends and developments. • Digital Dominance: Digital billboards and screens...

The Latest on Billboard Advertising Costs in Australia: A Quick Guide

Sep 17, 2025 | Media News

Recent reports indicate that a standard digital billboard can cost anywhere from around $4,000 to over $50,000 per month, depending on the site. Premium “supersites” and those on major highways or in prime urban locations command the highest prices. For...

The Latest in Australian Billboard Advertising: Growth, Tech, and Trends (media)

Sep 17, 2025 | Media News

A major driver of this growth is the deployment of new digital Billboard Advertising sites. Companies are strategically expanding their networks, acquiring new sites on key motorways, arterial roads, and within urban centers. This includes the transformation of iconic...

The Rise of Programmatic: What it Means for Media Buying in Australia

Sep 9, 2025 | Media News

In the fast-paced world of advertising, media buying in Australia is undergoing a significant transformation. While the core principle of reaching the right audience remains constant, the “how” is evolving rapidly. The biggest story right now isn’t...

Bigger Than a Billboard: Why Bus Shelters are Driving OOH Success

Sep 9, 2025 | Media News

While Australia’s Out-of-Home (OOH) advertising industry continues its strong performance, a key driver of this success often goes unnoticed: the humble bus shelter. While large-format billboards grab headlines, the strategic and highly effective category of...