Major Concerts and Events Drive Billboard Advertising

Sep 1, 2025 | OOH

The announcement of new shows for major artists is also a significant driver for Billboard Advertising in Billboard Sydney. Indian superstar Diljit Dosanjh will make history as the first Indian artist to headline a stadium concert in Sydney, with his AURA 2025 tour...

A New Campaign Brings Mechanical Art to Bus Stops

Sep 1, 2025 | OOH

One of the most notable recent campaigns is for Mobile Muster, a national mobile phone recycling program. The campaign, created by Enigma, features interactive “Phone Death Installations” inside Bus Shelter Advertising panels. These mechanical artworks...

Making a Visual Impact: Designing Effective Billboard Artwork

Feb 11, 2025 | OOH

Billboard advertising offers a powerful way to reach a large audience, but impactful design is crucial for success.  Effective billboard artwork requires careful consideration of several key elements to ensure your message resonates with viewers in a fleeting glance....

Cinema Advertising: A Critical Component of Local Area Marketing

Feb 11, 2025 | OOH

In today’s competitive landscape, effective local area marketing (LAM) requires a multi-faceted approach. While digital strategies are essential, neglecting traditional channels can mean missing out on valuable opportunities. Cinema advertising offers a unique...

The Diverse Universe of Outdoor Advertising

Feb 10, 2025 | OOH

Outdoor advertising, also known as Out-of-Home (OOH) advertising, encompasses a vast array of formats designed to reach audiences outside their homes. Its effectiveness lies in capturing attention during commutes, shopping trips, leisure activities, and everyday life....

When is the Best Time to Buy Billboard Advertising?

Feb 10, 2025 | OOH

Billboards offer a powerful way to connect with audiences on the move, but timing is key to maximizing your campaign’s impact and budget. So, when is the ideal time to buy billboard advertising? The answer depends on your specific needs and flexibility. If you...