Radio advertising is experiencing bifurcated growth. While traditional broadcast radio remains stable at AU$177.1 million quarterly revenue (Q2 2025), digital audio is surging—rising 27.4% year-on-year to reach AU$28.7 million quarterly.
Market Dynamics
Total commercial radio revenue reached AU$309.2 million for Q2 2025, with metro broadcasting maintaining consistency despite regional softness linked to election-related advertising fluctuations and specific category weaknesses.
Digital Audio Dominance
The explosive digital audio growth reflects fundamental audience shifts:
• Streaming audio ads: Platforms like Spotify charge $0.50–$2 CPM (cost per thousand impressions)
• Podcast sponsorships: $18–$50 per thousand downloads
• Digital radio apps: Enhanced listener engagement features
• Social audio: TikTok, Instagram audio ads starting $50–$500 monthly
Traditional Radio Pricing
Spot rates remain competitive:
• Prime time (Drive 6-9am, 4-7pm): $300–$1,500 metro / $100–$500 regional
• Off-peak (10am-4pm): $100–$600 metro / $50–$250 regional
• Package discounts: Monthly packages offer 20–30% discounts; quarterly commitments reach 25–35% discounts
Strategic Integration
Commercial Radio & Audio reports 12.5 million weekly listeners—strong foundation for brand awareness campaigns. Combined with innovative solutions like CRA Audio ID (smarter advertiser targeting) and upgraded RadioApp features, radio delivers cost-effective reach for traditional and digital audio formats.
For local businesses and national brands, Radio advertising remains an affordable, effective channel within integrated media strategies.