Australia’s Out-of-Home advertising industry is experiencing remarkable growth, with Q2 2025 recording $363.6 million in net media revenue—a 19.4% increase year-on-year. This surge reflects the industry’s critical role in today’s media mix.
The standout trend? Digital dominance – Digital out-of-home (DOOH) revenue now accounts for over 76% of total OOH revenue, up from 74% a year ago. Digital billboards are revolutionising how brands connect with audiences through dynamic, real-time content that adapts to time of day, weather, and traffic patterns.
With 78% of Australians noticing Outdoor advertising monthly and 74% seeing a billboard daily, Billboard Advertising remains highly effective. Strategic placement combined with programmatic technology enables precise audience targeting and measurable ROI.
The industry is also embracing sustainability, with solar-powered billboards and eco-friendly materials gaining traction. Regional expansion beyond metropolitan areas is accelerating, with 126+ new regional sites rolling out nationwide.
For advertisers seeking maximum impact, the convergence of digital innovation, data analytics, and strategic placement makes OOH advertising an essential component of any comprehensive marketing campaign.