At Jeffress Media we love helping businesses of all sizes make a big impact. This week, we’re spotlighting a local coffee shop, “The Daily Grind,” and their incredible journey from a neighborhood favorite to a city-wide sensation with a strategic Out Of Home Advertising campaign.
The Challenge
The Daily Grind was a beloved spot in their local suburb, but they wanted to expand their customer base and attract new people from surrounding areas. They knew they had a great product, but they needed a way to get their brand in front of a wider audience. Traditional digital ads weren’t cutting it. They needed something unmissable.
The Solution: A Targeted OOH Campaign
We worked with The Daily Grind to identify key, high-traffic locations on major commuting routes leading into their suburb. Our strategy focused on placing two eye-catching digital billboards that would capture the attention of drivers and commuters during their daily travels.
The campaign creative was simple and powerful: a vibrant, close-up image of their signature latte and the simple tagline: “Your Daily Grind, Now Closer Than You Think.” We also included a clear directional message and the address to make it easy for new customers to find them.
The Results: More Than Just Impressions
The results were phenomenal. The campaign ran for four weeks and delivered an estimated reach of over 500,000 commuters. But the real success was in the numbers that mattered most to The Daily Grind:
- Increased Foot Traffic: The coffee shop saw a 20% increase in new customers during the campaign period, with many mentioning they saw the billboard.
- Social Media Buzz: The campaign generated significant buzz on social media, with customers tagging the brand in their posts and sharing photos of their lattes after seeing the ad.
- Brand Awareness: The Daily Grind’s brand became a recognizable landmark for many commuters, cementing their reputation as a go-to spot for great coffee.