Full vehicle wraps transform public transport, delivery fleets, and private vehicles into mobile advertising installations generating 100,000+ daily impressions across metropolitan areas. Unlike stationary advertising, wrapped vehicles provide continuous brand visibility throughout operational hours and geographic service territories.
Bus advertising Bus and tram wraps dominate Australian transit advertising, with 2,000+ wrapped vehicles operating in major metropolitan networks. These moving billboards generate repeated exposures through multiple geographic corridors, creating frequency-driven brand recall impossible with static installations. Vehicle movement generates neurological attention response, triggering increased memory encoding compared to stationary advertisements.
Wrap advantages include complete creative control (full vehicle coverage ensures brand dominance), extended exposure duration (vehicles operate 16+ hours daily across multiple routes), and geographic precision (route-specific placement enables corridor targeting). 3D wraps and interactive elements elevate engagement beyond traditional flat designs.
Format options encompass full coverage (maximum brand dominance), partial wraps (cost-efficient options), and window wraps (creating internal passenger communication). Fleet wraps enable network-wide campaigns with consistent brand messaging across 100+ vehicles.
Pricing structures vary significantly: individual transit vehicle wraps $3,000-$8,000 monthly, full fleet wraps (20+ vehicles) $30,000-$75,000 monthly with volume discounts. Custom design and 3D installations command premium pricing. Campaign flexibility supports seasonal rotation and promotional cycling enabling continuous creative refreshment.
Performance metrics demonstrate 88% brand awareness uplift among regular commuters, with movement-based engagement exceeding static billboard effectiveness. For comprehensive metropolitan coverage combined with frequency-driven impact, vehicle wrap campaigns deliver mobile brand visibility at sustainable investment levels.