The quality of your outdoor campaign often depends on the strength of your brief. A clear, concise document helps your agency negotiate better sites, sharper pricing and more effective creative. Start by stating your primary objective: is it store visits, website traffic, brand awareness or event attendance? Different goals can mean very different site selections.
Next, define your geographic focus—suburbs, postcodes, major roads and key landmarks that matter to your customers. Share any data you have on existing customers or enquiry hot spots. This allows Discount Advertising to map likely audience movement and prioritise locations that genuinely reach your market.
Be transparent about your budget and timing. When we know your ceiling and dates, we can look for packages, distressed inventory and cross format deals that maximise value. Finally, clarify your tone of voice and mandatory elements so creative can be kept simple, bold and on-brand.
A strong brief doesn’t need to be long; it just needs to be specific. With clear direction, your Outdoor advertising specialist can turn limited budgets into well-targeted, high impact schedules that deliver tangible results.