The latest GfK Survey 6, 2025 results released by Commercial Radio & Audio (CRA) deliver excellent news for advertisers: Australian commercial radio is stronger than ever. The total weekly commercial radio audience has grown to 12.4 million listeners, increasing by nearly 100,000 year-on-year.
Crucially, this growth is being powered by the in-car audience, which now accounts for a massive 82% of the total commercial Radio advertising reach. As a trusted travel companion, radio continues to dominate the daily commute, offering advertisers an unparalleled, captive audience during peak morning and afternoon drive times.
This isn’t just about traditional frequency; it’s about connection. With the strongest growth recorded in the influential 25–54 age bracket, Radio advertising is proving its relevance in the modern media mix. Furthermore, digital listening continues to rise, with 3.5 million Australians now streaming commercial stations weekly.
For those looking at maximizing budget, this data reinforces radio’s position as an incredibly efficient mass-reach medium. By focusing your ad spend on a platform that consistently reaches over 12 million people right when they are on the move, you ensure every dollar works hard to drive brand awareness and engagement.