The announcement of new shows for major artists is also a significant driver for Billboard Advertising in Billboard Sydney. Indian superstar Diljit Dosanjh will make history as the first Indian artist to headline a stadium concert in Sydney, with his AURA 2025 tour bringing him to CommBank Stadium in Parramatta this October. The announcement, which was supported by a large-scale media campaign, highlights the use of Billboard Advertising to promote major events and connect with diverse audiences. This trend is expected to continue as Sydney cements its status as a premier destination for global tours.
Major Concerts and Events Drive Billboard Advertising
