Buying a single Billboard Advertising can deliver impact, but buying a smart package can transform your results. Media owners typically reward advertisers who commit to multiple locations or longer campaign periods with significant discounts and added value. Instead of paying full rate card on one prime site, you might secure three or four strong positions across a wider catchment for the same budget.
The secret is to prioritise coverage and frequency over vanity placements. A balanced package might include one hero site on a major arterial plus several supporting billboards near shopping centres, schools or commuter corridors. Together, they create a “surround sound” effect—your audience feels like they’re seeing your brand everywhere.
Discount Advertising negotiates these packages daily, bundling static, digital and transit options to match your ideal audience. Because we buy at scale, we often access better rates than individual businesses could secure directly.
For brands in competitive categories—education, healthcare, real estate, automotive—this multi-location approach is especially powerful. It reinforces trust, builds familiarity and makes your brand the first name people recall when they’re ready to act. When your budget is limited, a cleverly structured billboard package is one of the fastest ways to punch above your weight.