One of the biggest questions advertisers ask is: “How do I know my outdoor campaign worked?” While billboards and transit can’t count clicks, there are reliable ways to measure impact, even when you’re buying at discount rates.
Before your campaign launches, choose one or two core metrics—phone enquiries, website visits from specific suburbs, store footfall, or appointment bookings. Add simple tracking tools: unique URLs, QR codes, dedicated phone numbers or “mention this ad” offers. These methods don’t add much cost but provide valuable insight into response.
Overlay this with timing data. Compare enquiry levels in the weeks before, during and after your Outdoor advertising activity, allowing for any seasonal factors. You’ll often see clear spikes that align with your campaign dates, especially if you’re running a strong, simple offer.
Discount Advertising also draws on industry reach and frequency modelling to estimate how many people saw your creative and how often. While these figures are directional, they help you benchmark performance across future campaigns.
By combining smart tracking with sharp buying, you can treat outdoor not as a “nice to have” but as a measurable, optimisable part of your marketing strategy—even when you’re focused on keeping costs low.