The Australian outdoor advertising sector and the agencies within it have been making news recently through award wins and new business.
• Award Recognition: The most notable news is from the MFA Awards 2025, where Clemenger’s “Clash of Commuters” activation took home the prestigious Grand Prix. This win highlights the creative excellence and effectiveness of campaigns executed by leading agencies in the Out-of-Home (OOH) space.
• Campaign Wins: Carat Australia has secured a significant $250,000 outdoor campaign, which is backed by members of the Outdoor Media Association (OMA). This is a strong vote of confidence in the agency and the power of the OOH medium itself.
• Creative Innovations: The industry is also seeing a push for more innovative and engaging campaigns. For example, OOH media companies are showcasing recent work for brands like Hard Rated, which used 3D Anamorphic billboards and special bus shelter builds to launch a new flavour.
• New Players and Industry Shifts: On the agency front, former leaders from TBWA and Whitegrey have launched a new creative agency called Tightknit Studio, adding to the competitive landscape. These new ventures and creative partnerships are constantly reshaping the industry.
This activity demonstrates a vibrant and competitive market where agencies are not only winning new business but are also being recognized for pushing creative boundaries in the outdoor advertising space. ### Australian Outdoor Agencies: Recent News and Creative Wins
The Australian outdoor advertising agency landscape has been active with award recognition and new business wins.
• Award Wins: The most significant recent news is from the MFA Awards 2025. Clemenger’s “Clash of Commuters” campaign, which had a major out-of-home (OOH) component, won the Grand Prix, showcasing the high-level creativity and effectiveness in the sector.
• New Business: Carat Australia has won a substantial $250,000 outdoor campaign, a prize supported by members of the Outdoor Media Association (OMA). This indicates a strong and continued investment in OOH advertising by major brands and confidence in agencies’ ability to deliver.
• Creative Innovation: The industry is also highlighting innovative campaigns, such as a recent one for the brand Hard Rated that utilized 3D Anamorphic billboards and custom bus shelter builds. These campaigns demonstrate how agencies are pushing creative boundaries and leveraging digital OOH technology.
This activity shows that Australian outdoor advertising agencies are not only securing new business but are also being recognized for their creative excellence, driving the industry forward.