Radio advertising pricing varies significantly by station format, market size, and time slot. Understanding current rates enables precise budget allocation and cost-effective campaign planning across Australia’s diverse radio landscape.
Metropolitan Station Prime Time Rates
Spot rates during drive time (6–9am, 4–7pm) command premium pricing:
• Sydney: $300–$1,500 per 30-second spot
• Melbourne: $350–$1,400 per 30-second spot
• Brisbane: $250–$1,100 per 30-second spot
• Adelaide: $200–$800 per 30-second spot
• Perth: $250–$900 per 30-second spot
Regional station prime time rates range from $100–$500 per spot.
Off-Peak Pricing
Rates decline significantly during lower-traffic periods:
• Metropolitan off-peak (10am–4pm): $100–$600 per spot
• Regional off-peak: $50–$250 per spot
• Night/overnight (7pm–6am): $75–$300 metro; $25–$150 regional
Campaign Package Discounts
Station package deals reduce per-spot costs substantially:
• Weekly packages (7–10 spots): 15–20% discount
• Monthly packages (30+ spots): 20–30% discount
• Quarterly commitments (90+ spots): 25–35% discount
• Annual contracts: Negotiated volume discounts
Digital Audio Pricing Evolution
Digital audio represents growing segment:
• Spotify/streaming ads: $0.50–$2 CPM
• Podcast sponsorships: $18–$50 per thousand downloads
• Audio social: TikTok/Instagram audio ads starting $50–$500 monthly
Station Selection Impact
Pricing reflects audience size and demographics:
• Top 5 metropolitan stations: Premium pricing, large reach
• Niche format stations: Lower rates, targeted demographics
• Regional networks: Significantly lower rates, local concentration
Campaign ROI Factors
Radio advertising generates strong returns through frequency, targeted timing (drive-time commuters during purchase consideration), local relevance, and direct response tracking. Integrated campaigns combining traditional spots with digital audio maximize reach while managing costs efficiently.