The Australian Out of Home (OOH) advertising market is experiencing a significant digital transformation, solidifying its position as a dominant and innovative media channel. Recent data from the Outdoor Advertising Media Association (OMA) reveals a robust Q2 2025, with net media revenue climbing to $363.6 million, a notable 19.36% increase from the same period last year.
This growth is largely fueled by the continued expansion of Digital Out of Home (DOOH), which now accounts for a commanding 76.3% of total revenue. This shift highlights a strong trend of advertisers embracing high-impact, dynamic screens to reach mobile audiences. Major cities like Sydney, Melbourne, and Brisbane are seeing a surge in digital billboard placements in high-traffic areas such as roadsides, airports, and shopping malls.
The industry is not just growing; it’s evolving creatively. A prime example is the recent collaboration between oOh! media and ANZ Falcon, which launched Australia’s largest 3D OOH advertising campaign across 2,100 digital screens. This initiative demonstrates the creative potential of 3D digital advertising at scale, a key differentiator in a crowded media landscape.
Furthermore, partnerships like the one between FRAMEN and VIOOH are expanding programmatic DOOH into new spaces, such as co-working environments. This strategic move aims to engage professionals in high-traffic urban areas, showing a continued push for more targeted and efficient ad placements.
With continued investment in digital infrastructure, innovative campaigns, and a strong focus on audience measurement, the Australian OOH market is proving to be a powerful and effective tool for advertisers to reach and engage with consumers. It’s a testament to the medium’s resilience and its ability to adapt and thrive in the digital age.