Billboard costs in Australia vary significantly and are not a one-size-fits-all price. The total cost depends heavily on several factors:
Location: High-traffic areas in major cities like Sydney and Melbourne are much more expensive than regional or suburban locations.
Format: Digital billboards, which offer dynamic content, are a premium option and generally cost more than traditional static billboards.
Size and Duration: Larger billboards and longer campaign periods will increase the overall price.
While prices for a smaller static billboard can start around $1,900 per month, a prime digital “Supersite” in a capital city could easily exceed $50,000 per month. These figures typically do not include the cost of creating the artwork and installation.