Even with the rise of digital marketing, posters still play a significant role in getting messages out to the public, especially for specific causes. While they may not be the primary channel for discount promotions, they are often used to build brand awareness or create a buzz around social or artistic campaigns. This shows that there is still a place for traditional media in a modern marketing mix.
What This Means for Consumers and Brands
For both consumers and brands, the landscape of Discount Advertising is evolving. While the promise of a good deal remains a powerful motivator, the shift toward greater transparency, smarter campaigns, and a focus on overall brand value suggests a more sophisticated future for retail advertising in Australia.