The Out-of-Home (OOH) advertising market in Australia is thriving, with recent reports from the Outdoor Media Association (OMA) and media analysts showing strong growth, particularly in the digital space. As of late 2025, digital OOH (DOOH) now accounts for a significant portion of total media revenue, showcasing its appeal to advertisers.
So, what will it cost to get your message on a billboard? The price is influenced by several factors, including location, format (static or digital), and campaign duration. For static Billboards Advertising, a small format (6m x 3m) can cost around $1,900 to $3,600 per month. Large formats can range from $8,000 to $25,000 per month, while premium “Supersites” in high-traffic areas can command over $15,000 monthly.
Digital billboards, which offer more flexibility with dynamic content and real-time updates, generally have a wider price range, from $4,000 to over $50,000 per month. The cost often depends on the number of impressions, with some campaigns priced on a per-thousand-impressions (CPM) basis.
It’s important to remember that these are just the media costs. You also need to budget for creative production, installation, and campaign management, which can add a few thousand dollars to your total spend. However, with OOH advertising showing a strong return on investment and high audience recall, the cost is often justified by the results.