Train Advertising in Australia is riding a wave of momentum in 2025 as passenger numbers surge and digital innovations reshape the commuter advertising experience. A recent milestone was reported by oOh! Media, which has secured over 100 brands on its Sydney Metro digital network since its launch. With a 16% increase in peak commuter volumes across key Sydney Metro stations—such as Martin Place, Barangaroo, and Central—train advertising offers advertisers unparalleled scale and impact in premium CBD locations.
The Sydney Metro network now boasts over 50 digital screens, including large format and 3D-enabled panels, delivering dynamic, high-engagement opportunities for brands. Similarly, Melbourne’s upcoming Metro Tunnel line will open five new stations soon, expanding advertising horizons further into inner-city precincts.
TorchMedia has expanded its Sydney Metro portfolio by adding 23 Metro Trains for on-train advertising, featuring interior landscape and portrait formats that provide commuters with immersive brand experiences in a premium environment. These innovations allow brands to reach time-poor urban Australians during their daily travels, extending reach across Sydney’s most important corridors and beyond.
Train Advertising benefits from a captive audience during high dwell times, offering high retention and effectiveness. With millions of monthly passenger journeys on metro lines and growing urban transit usage, brands can influence commuter purchase decisions with station domination campaigns, digital screens, train wraps, and interactive digital content.
As Australia continues to expand and modernize its rail networks, including driverless technologies and urban rail expansions, the outlook for train advertising remains bright. The combination of rising passenger numbers, sophisticated digital assets, and strategic station placements makes train advertising one of the fastest-growing and most impactful out-of-home advertising channels in the country today.