While there’s no single price for a Billboard Advertising, recent data confirms that costs vary significantly based on key factors. No new news from the last week has changed these established pricing models.
Key Factors Affecting Cost:
• Location: High-traffic areas in major metropolitan cities like Sydney or Melbourne are significantly more expensive than regional or suburban locations.
• Format: Digital billboards, while offering dynamic content and real-time updates, are typically more expensive than traditional static billboards.
• Size: Larger billboards, often called “Supersites” or “Spectaculars,” command premium prices due to their scale and visibility.
• Duration: The industry standard for bookings is a four-week “lunar” period. Longer campaigns may offer better rates.
• Visibility and Traffic: Prices are directly related to the number of people who will see the ad, measured by traffic volumes and audience demographics.
Average Cost Estimates:
• Small billboards (6x3m): Roughly $1,900 – $3,600 per month.
• Large billboards: Can range from $8,000 to over $100,000 per month for premium, landmark sites.
• Digital billboards: Costs can vary widely, from around $4,000 to over $50,000 per month depending on location and share of voice.
It is important to remember that these are just estimates and do not include additional costs for artwork design, printing, and installation.