Staying on top of the latest trends and news in the retail sector is crucial for any business, and the past week has been a busy one for Australian shopping centers. From major redevelopments to new Billboard Advertising partnerships, here’s a roundup of what’s been happening.
New Developments and Retailer Updates
Sydney developer Deicorp has opened its new Showground Village in Castle Hill, a significant development located close to the Hills Showground Metro. This new retail hub is set to serve the growing population in Sydney’s Hills District.
Meanwhile, Scentre Group, which operates the Westfield chain, has reported growth in its funds from operations, indicating a positive trend for the retail giant as foot traffic continues to rise across its centers. On the Gold Coast, the Paradise Centre mall has been listed for sale, and in Perth, a major redevelopment of the Galleria is set to begin next month.
In Melbourne, The Glen shopping center has announced travelator upgrades are underway, and Chadstone Shopping Centre is buzzing with new arrivals, including a new collection from Gentle Monster and a pop-up Malibu Barbie Cafe.
Innovations in Advertising and Retail Strategy
Shopping centers are also exploring innovative ways to engage consumers. Retailers are using everything from interactive kiosks and floor decals to augmented reality (AR) campaigns to drive foot traffic and increase sales. Recent successful campaigns include Typo’s AR game, Boost Juice’s “Summer Splash” promotion, and The Athlete’s Foot’s foot-scanning kiosks.
These developments highlight a strong focus on creating dynamic, engaging environments that go beyond traditional shopping to become true community hubs.
The information in this post is based on news from the last week and is subject to change. For the most current information, please check with the individual shopping center or business.