{"id":27975,"date":"2025-09-01T10:31:33","date_gmt":"2025-09-01T10:31:33","guid":{"rendered":"https:\/\/discountadvertising.com.au\/blog\/?p=27975"},"modified":"2025-09-01T10:35:58","modified_gmt":"2025-09-01T10:35:58","slug":"other-trends-in-train-advertising","status":"publish","type":"post","link":"https:\/\/discountadvertising.com.au\/blog\/other-trends-in-train-advertising\/","title":{"rendered":"Other Trends in Train Advertising"},"content":{"rendered":"<p>While this is the most recent and impactful news, it\u2019s worth noting that  <a href=\"https:\/\/discountadvertising.com.au\/train-advertising-in-australia\/\" target=\"_blank\" title=\"Train Advertising in Australia, Bus Advertising Price in Australia, Radio Ads\">Train Advertising in Australia<\/a> continues to be a powerful and effective marketing channel. Some key trends and features include:<\/p>\n<ul>\n<li><strong>High Visibility and Dwell Time:<\/strong> Train commuters have a high exposure to advertising, both on the train exteriors and while waiting on platforms. This &#8220;dwell time&#8221; provides a great opportunity for brands to deliver detailed and engaging messages.<\/li>\n<li><strong>Targeted Reach:<\/strong> Advertisers can target specific demographics by choosing routes that cater to a particular audience, such as professionals commuting to the CBD or students traveling to a university.<\/li>\n<li><strong>Digital and Interactive Formats:<\/strong> The industry continues to evolve with the use of digital screens at stations and on trains, allowing for dynamic, real-time content and interactive elements like QR codes.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While this is the most recent and impactful news, it\u2019s worth noting that Train Advertising in Australia continues to be a powerful and effective marketing channel. Some key trends and features include: High Visibility and Dwell Time: Train commuters have a high exposure to advertising, both on the train exteriors and while waiting on platforms. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-27975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ooh"],"_links":{"self":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/27975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/comments?post=27975"}],"version-history":[{"count":2,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/27975\/revisions"}],"predecessor-version":[{"id":27978,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/27975\/revisions\/27978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/media\/27977"}],"wp:attachment":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/media?parent=27975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/categories?post=27975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/tags?post=27975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}