{"id":27979,"date":"2025-09-01T10:42:50","date_gmt":"2025-09-01T10:42:50","guid":{"rendered":"https:\/\/discountadvertising.com.au\/blog\/?p=27979"},"modified":"2025-09-01T10:45:56","modified_gmt":"2025-09-01T10:45:56","slug":"technology-and-the-future-of-ooh","status":"publish","type":"post","link":"https:\/\/discountadvertising.com.au\/blog\/technology-and-the-future-of-ooh\/","title":{"rendered":"Technology and the Future of OOH"},"content":{"rendered":"<p>The industry is embracing technology beyond just digital screens. There is a strong movement toward programmatic OOH, which allows for automated, data-driven ad placements, making campaigns more efficient and targeted. The upcoming rollout of the new MOVE audience measurement system is also a hot topic, as it&#8217;s expected to provide greater accountability and give clients more confidence in their investments.<\/p>\n<p>Overall, the Australian <a href=\"https:\/\/discountadvertising.com.au\/outdoor-advertising\/\" target=\"_blank\" title=\"Outdoor Advertising, Outdoor Agency Advertising, Train Advertising\">Outdoor Advertising<\/a> landscape is resilient and innovative. While economic shifts are creating a cautious market, the medium&#8217;s ability to adapt with technology and bold creative campaigns is keeping it at the forefront for brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The industry is embracing technology beyond just digital screens. There is a strong movement toward programmatic OOH, which allows for automated, data-driven ad placements, making campaigns more efficient and targeted. The upcoming rollout of the new MOVE audience measurement system is also a hot topic, as it&#8217;s expected to provide greater accountability and give clients [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-27979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-news"],"_links":{"self":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/27979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/comments?post=27979"}],"version-history":[{"count":2,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/27979\/revisions"}],"predecessor-version":[{"id":27982,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/27979\/revisions\/27982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/media\/27981"}],"wp:attachment":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/media?parent=27979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/categories?post=27979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/tags?post=27979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}