{"id":28133,"date":"2025-09-23T05:43:01","date_gmt":"2025-09-23T05:43:01","guid":{"rendered":"https:\/\/discountadvertising.com.au\/blog\/?p=28133"},"modified":"2025-09-23T05:43:15","modified_gmt":"2025-09-23T05:43:15","slug":"out-of-home-advertising-in-australia-recent-news-and-industry-trends","status":"publish","type":"post","link":"https:\/\/discountadvertising.com.au\/blog\/out-of-home-advertising-in-australia-recent-news-and-industry-trends\/","title":{"rendered":"Out-of-Home Advertising in Australia: Recent News and Industry Trends"},"content":{"rendered":"<p>The Australian Out-of-Home (OOH) advertising sector is showing continued growth and a strong focus on digital innovation. Here&#8217;s a summary of the latest news:<\/p>\n<p>\u2022\t<strong>Awards and Recognition:<\/strong> Carat Australia won a significant $250,000 OOH campaign at the MFA Awards, a prize backed by members of the Outdoor Media Association (OMA). This win, along with Clemenger&#8217;s &#8220;Clash of Commuters&#8221; activation winning the Grand Prix, highlights the creativity and effectiveness within the industry.<\/p>\n<p>\u2022\t<strong>Digital Dominance and Expansion:<\/strong> Digital OOH (DOOH) is the main driver of growth. Reports indicate that digital screens now account for a substantial majority of all OOH revenue. Companies like oOh!media are continuing to invest in and roll out new digital screens in retail centers across the country, further cementing this trend.<\/p>\n<p>\u2022\t<strong>Industry Events and Partnerships:<\/strong> The industry is active with events like MFA EX, which brings together media professionals. The OMA&#8217;s partnership with the Media Federation of Australia is seen as a way to foster the next generation of marketers and promote the <a href=\"https:\/\/discountadvertising.com.au\/out-of-home-advertising\/\" target=\"_blank\" title=\"Out of Home Advertising, Outdoor Advertising, Bus Ads\">Out Of Home Advertising<\/a> channel.<\/p>\n<p>\u2022\t<strong>Market Performance:<\/strong> While broader advertising market news has been a bit mixed, OOH continues to be a standout performer. Recent industry reports have noted that the sector is experiencing significant revenue growth and is expected to continue taking market share from other media formats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Australian Out-of-Home (OOH) advertising sector is showing continued growth and a strong focus on digital innovation. Here&#8217;s a summary of the latest news: \u2022 Awards and Recognition: Carat Australia won a significant $250,000 OOH campaign at the MFA Awards, a prize backed by members of the Outdoor Media Association (OMA). This win, along with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-28133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-news"],"_links":{"self":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/28133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/comments?post=28133"}],"version-history":[{"count":1,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/28133\/revisions"}],"predecessor-version":[{"id":28135,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/28133\/revisions\/28135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/media\/28134"}],"wp:attachment":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/media?parent=28133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/categories?post=28133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/tags?post=28133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}