{"id":28225,"date":"2025-10-23T05:41:57","date_gmt":"2025-10-23T05:41:57","guid":{"rendered":"https:\/\/discountadvertising.com.au\/blog\/?p=28225"},"modified":"2025-10-23T05:41:57","modified_gmt":"2025-10-23T05:41:57","slug":"in-car-listening-drives-radios-resilience-latest-audience-data-confirmed","status":"publish","type":"post","link":"https:\/\/discountadvertising.com.au\/blog\/in-car-listening-drives-radios-resilience-latest-audience-data-confirmed\/","title":{"rendered":"In-Car Listening Drives Radio\u2019s Resilience: Latest Audience Data Confirmed"},"content":{"rendered":"<p>The latest GfK Survey 6, 2025 results released by Commercial Radio &#038; Audio (CRA) deliver excellent news for advertisers: Australian commercial radio is stronger than ever. The total weekly commercial radio audience has grown to 12.4 million listeners, increasing by nearly 100,000 year-on-year.<\/p>\n<p>Crucially, this growth is being powered by the in-car audience, which now accounts for a massive 82% of the total commercial <b><a href=\"https:\/\/discountadvertising.com.au\/radio-advertising\/\" title=\"Bus Ads, Radio Ads, Radio Advertising\">Radio advertising<\/a><\/b> reach. As a trusted travel companion, radio continues to dominate the daily commute, offering advertisers an unparalleled, captive audience during peak morning and afternoon drive times.<\/p>\n<p>This isn&#8217;t just about traditional frequency; it&#8217;s about connection. With the strongest growth recorded in the influential 25\u201354 age bracket, <b><a href=\"https:\/\/discountadvertising.com.au\/radio-advertising\/\" title=\"Bus Ads, Radio Ads, Radio Advertising\">Radio advertising<\/a><\/b> is proving its relevance in the modern media mix. Furthermore, digital listening continues to rise, with 3.5 million Australians now streaming commercial stations weekly.<\/p>\n<p>For those looking at maximizing budget, this data reinforces radio&#8217;s position as an incredibly efficient mass-reach medium. By focusing your ad spend on a platform that consistently reaches over 12 million people right when they are on the move, you ensure every dollar works hard to drive brand awareness and engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest GfK Survey 6, 2025 results released by Commercial Radio &#038; Audio (CRA) deliver excellent news for advertisers: Australian commercial radio is stronger than ever. The total weekly commercial radio audience has grown to 12.4 million listeners, increasing by nearly 100,000 year-on-year. Crucially, this growth is being powered by the in-car audience, which now [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-28225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-news"],"_links":{"self":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/28225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/comments?post=28225"}],"version-history":[{"count":1,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/28225\/revisions"}],"predecessor-version":[{"id":28227,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/posts\/28225\/revisions\/28227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/media\/28226"}],"wp:attachment":[{"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/media?parent=28225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/categories?post=28225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discountadvertising.com.au\/blog\/wp-json\/wp\/v2\/tags?post=28225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}